From data to actionable insights
Discovering patterns in customer behavior and market trends
Market research analysis is the key to unlocking valuable insights that drive smarter decision-making and fuel business success. By collecting, analyzing, and interpreting data, you can gain a deeper understanding of the market and customers, discover brand perception, evaluate the performance of marketing activities, determine potential markets, product demands, and pricing, and develop winning strategies.
The TP advantage
Combining science, cutting-edge technologies, and exceptional standards, TP empowers you to transform insights into strategies that drive meaningful outcomes.
We apply proven scientific methods and collaborate with renowned institutions to deliver precise, dependable insights. Navigate complex market dynamics with confidence.
Leverage the power of advanced technologies to analyze data, revealing both conscious and unconscious consumer behaviors and emerging industry trends. Stay ahead of change and make smarter decisions.
Achieve excellence with our rigorous best practices and strategic guidance. Develop world-class strategies that set your organization apart and deliver exceptional results.
Discover strategic advantages, lead with actionable insights
Staying ahead of trends: Stay agile by adapting to shifting social, cultural, and economic landscapes. Keep your strategies relevant and responsive to change.
Identifying new opportunities: Uncover unmet needs and market gaps to craft offerings that leave a lasting impact.
Optimizing customer experience: Elevate every interaction by refining customer journeys to increase satisfaction and long-term loyalty.
Fueling innovation: Develop products and services that align with evolving market demands, driving growth and differentiation.
Deepening customer understanding: Move beyond surface-level demographics to deliver tailored solutions that resonate with each customer segment.
Resolving CX challenges: Pinpoint the root causes of customer issues and resolve them with thoughtful, human-centered strategies.
Comprehensive market research
Experience the power of deeper insights
Our market research methodologies combine continuous experimentation with a mix of solicited and unsolicited data, offering a complete perspective on consumer behavior and evolving market trends.
Passive data collection
Uncover consumer habits seamlessly with tools like SmartMeter, which tracks browsing behavior in real-time, delivering a dynamic understanding of your audience's online actions.
Target enrichment
Build a richer audience profile by merging existing datasets with insights from surveys and passive data collection. This approach provides a clearer and more detailed view of your target market.
Neuromarketing tools
Unlock deeper insights into your audience’s subconscious behavior through cutting-edge techniques, including:
- Virtual reality: Evaluate brands and products in immersive, near-real environments.
- Facial coding: Detect unconscious emotional responses to specific stimuli.
- Eye tracking: Pinpoint where attention is drawn and what captures visual focus.
- Galvanic skin response: Measure physiological reactions tied to stress and engagement.
- Response latency: Gauge the strength and speed of associations and reactions.
Online community management
Foster meaningful connections with your audience by leveraging exclusive e-communities. Actively engage with users, listen to their needs, and gather real-time insights to shape informed strategies.
These comprehensive strategies empower you to understand your market at a deeper level, sharpen your decision-making, and stay ahead in a competitive landscape.
Delivering seamless experiences with data warehouse-CX surveys integration
Who is the client?
The client is a prominent postal and shipping company.
Business challenges
The company faced challenges in delivering seamless customer experiences across three product streams—shipping courier, insurance services, and financial services. Key issues included gaps in understanding transaction behaviors, addressing customer silence, and managing assistance requests through contact centers effectively.
The solutions
We implemented a connected experience project by integrating their data warehouse with CX survey data and post-survey customer behavior insights. This approach enabled tracking and responding to shifts in transaction behaviors, customer silence, and assistance requests.
Real results
- Enhanced customer experiences across all three product streams
- Streamlined operations by addressing gaps in service delivery
- Improved financial outcomes through data-driven strategies
- Strengthened the company’s ability to anticipate and meet customer needs proactively
Impact Achieved
Detractor to Neutral
Impact Achieved
Neutral to Promoter
Take your business to the next level!
Boost your customer experience and operational efficiency by leveraging our expertise, propriety solutions, and powerful technology partnerships in automation and digital CX.