Data-driven insights

Data-driven insights

Turning customer sentiment and emotion into brand advocacy

TP Infinity's customer experience (CX) intelligence hub provides comprehensive data management with multiplatform tools. Specializing in data modeling, visualization, prediction, storage, and automation to generate actionable insights, our solution enables informed strategic decision-making, significantly impacting customer experiences and business outcomes.

Use case

Coca Cola Trophy Tour: Real-time campaign coverage

Track and analyze public opinions and emotions on various media platforms to understand the market's perception of brands compared to competitors. Identify both positive and negative sentiments and enable strategic decision-making based on real-time market feedback.

Leverage data collection, transformation, and visualization processes to unlock actionable insights. Use custom dashboards to understand customer behavior, measure campaign performance, and make informed decisions quickly.

Evaluate the effectiveness of marketing strategies and campaigns through real-time data. Measure aspects like engagement, reach, and conversion rates.

Track influencer marketing campaigns through automated dashboards. Using ASW Aurora machine learning (ML), identify the sentiment of comments generated in influencers' posts, allowing you to understand the entire conversation around your brands.

Conduct in-depth analyses of user behavior on clients' websites alongside strategic competitive mapping. Dissect key metrics to refine site actions, elevate performance, and enhance usability.

Create a community with specific profiles showing their interaction or connection. Expand that community by suggesting similar profiles related to the ones previously identified and complementing them.

Conduct in-depth research using information from various web channels for monitoring and analyzing trends, competitor tracking, and content performance in SEO.

Take your business to the next level!

Boost your customer experience and operational efficiency by leveraging our expertise, propriety solutions, and powerful technology partnerships in automation and digital CX.

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